Menu Close

How to make your Website stand out from the crowd

  • 3 minutes to read

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Anyway you look at it, if you really want your website to be a success, you must have a strategically worked out digital marketing plan regarding your website visitors and what action you want them to take. Most other companies with websites don’t do this so you can set yourself apart from the rest of the pack.

Your website is your image to the world and can be a great business tool for sales and business leads.

Website building tips

Visitors: Always focus on your visitors. People are searching the Internet for answers. Give your visitors the information that they need as soon as they arrive to your website by making sure the linking structure is easy to navigate. You will also need to understand what your targeted visitors will be looking for and you can then address their needs clearly on any page that they arrive on.

Image: Your website is your business image to the world but keep in mind to design it around your targeted customers. If you are selling to only corporate customers, you will then need a professional and polished look. If you are only focused on the older crowd (Baby Boomers), design your website with a larger font and a high contrast.

If you are into social media marketing as well, integrate popular social media elements that you are connected to on your website. Lots of ready-made badges and scripts are available for the popular social media tools and channels.

Call to action: What action do you want your visitors to make that arrive to your website? Sign up for a newsletter? Contact? Buy? If your pages don’t include any call to actions, what is the point of getting visitors to your website at all? Make the steps that you want your visitors to take easy. Also make it visible and clear for your website visitors by designing a single primary action into your web page.

Trust: Most people are quite cautious in buying online. Always write the text on your website pages that addresses the needs of your visitors in their language (no technical jargon). Always make it easy for your visitors to contact you with a contact form and a telephone number. You can also post your shipping procedure, privacy policy and any refund policy that you might have. Write a detailed summary regarding your business and what you stand for in a “About us” page.

 

A website that gets positive results always focuses on the needs of their visitors. It is all about them and not about you.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Don't stop the learning now!

Here are some other blog posts you may be interested in.

Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Business Strategy
Why Nigerian Businesses Need the Right Website
July 22, 2025
| 5 minutes to read
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Read Article
Responsive website design
Website Development
Why Responsive Website Design is Critical for Digital Marketing Success
May 22, 2023
| 6 minutes to read
As businesses increasingly rely on their online presence to reach customers, having a well designed responsive...
Read Article
Maximizing Website Accessibility
Website Development
Maximizing Website Accessibility: A Guide for Web Developers
April 06, 2023
| 8 minutes to read
Maximizing Website Accessibility should be a top priority for web developers. As a web developer, your...
Read Article

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.