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Digital Advertising to Increase leads & sales

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
digital advertising to increase leads & sales

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business.

But how do you know which online advertising strategy you should use and when?

With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task.

Content, video, and social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don’t generate quick sales.

Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business.

To show you which digital advertising strategies to use – and when to use them – here are five steps on how to Increase Leads and Sales with Digital Advertising:

 

Step 1: Identify the Right Search Criteria

Selecting the right keyword search terms is vital for a successful ad campaign.

In addition to keywords selection increasingly sophisticated advertising networks also make it possible to target by location, interest, income, age and more.

The one big advantage marketers have is access to an unprecedented amount of data on customers (or at least the group’s customers belong to).

The key is using this data to identify the right search criteria for digital advertising campaigns. Details like location, age, interests, and Internet activity provide valuable insight businesses can use to not only better target their ads but also make them less intrusive.

Many consumers and Internet users are wary of ads but maybe that’s because most ads are poorly targeted and invasive? As marketers, we can do better!

Step 2: Advertise On the Appropriate Ad Networks

A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.

It’s impossible to make a catchall ad platform recommendation because the truth is the best platform is different for every business.

If you have a great Facebook business page and receive lots of engagement on your posts, then Facebook Ads are for you. But if you don’t have an existing audience on Facebook then you aren’t likely to generate one with a few ads.

Like it is for many other digital marketing components, knowing your audience is more than half the battle in achieving success.

Step 3: Put Campaign Tracking in place

You can now optimize your campaigns by tracking which keywords and networks are converting the best.

You can also connect your ads to your marketing automation process in order to track and nurture leads over time.

When you implement campaign tracking as part of your digital advertising strategy, you’ll immediately know when certain keywords, times or target groups aren’t working.

And to a strategy that revolves around paying money for clicks, it’s crucially important to stop your campaigns the moment they aren’t performing to the standards you expect – because then you’re just wasting money.

Put campaign tracking in place – it’s worth the extra work!

 

digital advertising to increase leads & sales WSI

Step 4: Carry Out Split tests

You can compare and improve your online ads by A/B Testing your offers, Landing pages and Calls to Action.

Measure the impact split tests changes have on your campaign results, will take the guesswork out of improving your campaign conversion rate.

In the same way, tracking campaigns is important, split testing similar keywords, images, and text is a great way to maximize the ROI of your digital advertising campaigns.

If you’ve got two keywords you like you don’t have to guess which one is better – split test them and use the one that performs better!

Step 5: Measure, Improve, repeat

You can’t fix what you don’t measure.

Regular analysis of your campaign metrics will accurately identify which strategies are thriving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.

An efficiently managed digital advertising campaign has been proven to increase leads and drive sales.
There are many different forms of digital advertising.

There’s only one way to tell whether PPC, Social or Display Ads are best for you: try them all and measure your results, may the best format win.
If you would like more information on digital advertising or professional help implementing digital ad campaigns, get in touch with a WSI Digital Marketing Consultant today

To find oumore about any of WSI’s digital solutions,

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.