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How To Improve Your Social Media Presence As A Small Business

social media marketing

In such a digitally-driven era, opting out of having an active presence on social media is no longer an option for small businesses. Without a social media presence, your business is much less likely to stand out against your competitors and is at major risk of being forgotten about by your customers.

An active and optimized social media presence offers numerous benefits. You’ll engage new audiences, gain new customers, stay up-to-date with current trends and get new, fresh traffic to your website.

1. Choose the Right Social Media Platforms 

With thousands of social media platforms to choose from, you can’t just sign up for every single one. Choose three or four of the most popular networks for your target audience and put all of your social media marketing efforts into those.  Some of the more popular social media platforms include Facebook, Twitter, LinkedIn, Pinterest, Snapchat and Instagram. The best platform for one business, however, may not be the best for another. Do your research to find out where your target market spends most of their time online, keeping in mind the objective of your social media presence.

Are you hoping to sell products? Advertise upcoming events? Improve brand awareness? Think about the goals of your business and what each platform can do for you.

2. Set S.M.A.R.T. Goals 

Speaking of objectives, it’s important to understand your company goals and plan your marketing efforts accordingly. When deciding on goals are for creating your social media profiles, make sure each goal you are making is S.M.A.R.T:

– Specific, significant, sensible

– Measurable, motivating, meaningful

– Achievable, attainable

– Relevant, realistic, reasonable, results-driven

– Time bound, time-sensitive

By having a realistic, goal-oriented plan before getting started, you are much more likely to attract followers.

3. Create a Social Media Strategy Before You Begin 

Setting goals is a great starting point, but where do you go from there? As well as figuring out your main business objectives, you will need to formulate a plan for how you want to achieve these goals and implement them. Assign a team to the job of creating your social media strategy and divide the tasks with realistic timelines.

Although social media can be fun, it takes a lot of planning to establish an effective, realistic strategy, since there are so many components. You’ll need to plan out post content, optimal times to post, effective visuals, enticing captions and so much more. All while actually running your business! Make sure to create a prime social media strategy before you jump in head first.

4. Identify Your Target Audience 

If you want to successfully engage your target market, you need to be familiar with its members. Understanding their unique interests, habits and behaviors will have great influence as to whether your social media strategy pays off or falls flat. Some important things to know about your target audience can include age range, location, likes, dislikes, interests, behaviors and more.

Becoming familiar with your audience will help you to determine the best way to grab their attention and help you to foresee any challenges you may face when trying to make a connection with them.

5. Determine the Best Times to Post 

Social media isn’t static; with so many users actively engaged on the many platforms, social media is ever changing and you simply won’t thrive if you set up an account and leave it unattended. It’s important to stay relevant to your users by posting on a regular basis with unique, informative or aesthetically pleasing content that appeals to your target base.

Once you’ve created content that you’re pleased with, the next step is to create a social media posting schedule. Figuring out the best posting times can sometimes be intuitive. For example, posting at midnight won’t gauge as much interaction as posting in the middle of the afternoon.

Still, it’s necessary to do your research when it comes to using different platforms and posting on different days of the week. Luckily, there are many resources online that can help you figure out the best times to post depending on your audience, location and industry.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.

Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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