Compilation of the 50+ best email subject headlines

Email Headlines are essential for your email to get noticed. Here at the agency, we’ve learned a few things about writing email subject lines that get opened. Our 50+ best email subject headlines are all yours in just a bit.

But first, let’s look at the seven (7) elements that make the best email subject headlines successful.

Seven (7) elements that make the best subject lines successful:

1. Self-interest
2. News
3. Curiosity
4. Social proof
5. Urgency/Scarcity
6. Story
7. Humanity

1. Self Interest: The most straightforward and clear method for writing the best email subject headline is to communicate how opening the email will benefit the reader.
   How will the content of your email get them something they want? Or, how will it protect them against something they don’t want?
2. News: You can pull great open rates by communicating that your email contains something new or news that the reader may be interested in.
3. Curiosity: A well-crafted curiosity-based email subject line will often get outstanding open rates. That said, a curiosity-based email subject line will often fail miserably if used alone. Where possible, combine one of these other elements (particularly News or Self Interest) with curiosity.
4. Social Proof: People make decisions, in part, by observing the decisions other people have made. Effective email subject lines often provide proof that other people have made the choice you would like your reader to make. Have an impressive number of people already made the choice you’d like your reader to make?
5. Urgency/Scarcity: A powerful element to add to any email subject line is a legitimate reason to act NOW. The best way to move someone to action is to communicate that the resource you’re promising in the email is finite in some way. Can you use, for example, deadlines, limited quantities, or seating limitations to communicate urgency or scarcity in your email subject line?
6. Story: An email subject line that tells the beginning of a story can be effective. The subject line will need to create curiosity to get opened. How can your email be wrapped in a story?
7. Humanity: In the end, people do business with people. Remember to mix some humanity in with your promotional and content email. How can you connect person to person with your reader?

Here are the 50+ best email subject headlines that work:

1. Here is a Method That is Helping [world class example] to [blank]
2. [blank] Hacking With [world class example]
3. Savvy|Smart|Sexy People Do XYZ
4. Why I [blank] (And Maybe You Should Too)
5. [Do something] like [world-class example]
6. The [desired result] That [world class example] Is Talking About
7. Join [impressive number] of Your Peers that [take the desired action]
8. [desired result] Like A [desired group or person]
9. How [impressive number] Got [desired result] in [time period]
10. Like [world class example], You Can [desired result]
11. [world class example] Reveals Ways To [desired result] Why [impressive number] of People are [taking the desired action]
12. A Simple Way To [desired result] That Works For [desired group/person]
13. How to [desired result] Like [world class example]
14. Do You Recognize the [number] Early Warning Signs of [blank]?
15. If You Don’t [blank] Now, You’ll Hate Yourself Later
16. I’ve Lied to You for [period] Now
17. The Biggest Lie In [your industry]
18. X Shocking Mistakes Killing Your [blank]
19. Don’t Try [blank] Without [desired action] First
20. [blank] May Be Dangerous To [something precious]
21. [blank] May Be Causing You To Lose Out On [desired result]
22. At Last, The Secret To [desired result] Is Revealed
23. The [blank] Risk Hiding In Your [blank]
24. Why you shouldn’t [do what I desire them to do]
25. Why [blank] Fails and [blank] Succeeds
26. Do Not Try Another [blank] Until You [take the desired action]
27. The Ugly Truth About [blank]
28. What Your [blank] Won’t Tell You And How It Can Save You [blank]
29. What Everybody Ought to Know About [blank]
30. Your [blank] Doesn’t Want You To Read This [blank]
31. The Sooner You Know [blank], The Better
32. Where [desired result] Is And How To Get It
33. Discover The [desired result] Secret
34. [blank] Your Way To A [desired result] You
35. To People That Want To [desired result] But Can’t Get Started
36. You, a [desired result]
37. Stop [undesired result]
38. You Too Can [desired result] in [time period] with [blank]
39. How To Become [desired result] When You [something challenging]
40. There’s Big [desired result] In [blank]
41. You Don’t Have to Be [something challenging] to be [desired result]
42. Little Known Ways to [blank]
43. How to turn [blank] into [desired result]
44. How To Build a [blank] You Can Be Proud Of
45. Get [desired result] Without [undesired result]
46.  Get Rid of [problem] Once and For All
47. Improve/Increase Your [desired result] In [time period]
48. Imagine [desired result] And Loving Every Minute Of It
49. Here’s a Quick Way to [solve a problem]
50. Get [desired result] Without Losing [blank]
51. The Lazy [blank’s] Way to [desired result]
52. How To Make People Line Up And Beg To [blank]
53. How To Get [desired result] Out Of [blank]