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The growth of digital marketing in 2017

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.
The growth of digital marketing in 2017

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

t>Digital marketing has grown tremendously in the year 2016, business have seen an increase in their profitability, turnover, brand position among other metrics they are watching out for. Most companies that engage in marketing have seen their business grow through various media channels.

What can we hope for in 2017?

Marketers believe that the digital space is only going to get bigger in 2017, especially in Nigeria, as more companies get involved in using online marketing to promote their products and services.

In this article we have come up with 5 trends to watch out for in 2017:

Mobile is taking over the web space

Mobile is taking over the future and we are clearly seeing the slow decline of desktop marketing, it’s becoming clearer that mobile internet marketing is the future of digital marketing and that’s not going to change in 2017.

The growth of digital marketing in 2017

Mobile search and optimization should be included as a top priority plan in every digital marketing plan for every company.

Hand held devices are slowly leading to the decline of desktop traffic, and you can’t deny that mobile is where the smart money is.

Increase of Video Ads

The news of Google entering the fray with in-SERP video advertising will change the whole spectrum of online advertisement.

Although we aren’t new to video ads, we’ve already implemented youtube and facebook video ads, there is still a lot of growth to occur in this space.

We expect in 2017 different kinds of video ads presented in innovative ways to be popping on your screen.

Directsocial media conversion

We saw this come into play in 2016 as Facebook launched their eCommerce store. in 2017 we would see more direct play between companies and consumers, and we would notice the direct play social media plays in conversion.

The growth of digital marketing in 2017

More innovative tools will be created that enhances conversion on social media if you’re not on social media or you’ve slowed down on your social media marketing, this is the time to get in.

Wearable technology and smart devices

Devices in the realm of virtual reality, google and apple watches, and other devices that interact with the body have been released in 2016, and we would only see more of these kinds of devices in 2017.

The year 2017 will see more of such smart devices and innovations in wearable technology that will change the entire landscape of local marketing. Digital marketers will focus on the potential of wearable technology that can diminish the difference between “online” marketing and “real” marketing.

Online Ads will only become more expensive

With more people coming into the digital marketing space there is only going to be an increase of advertisement by newer companies competing for the same keywords.

We have witnessed a tremendous growth in digital marketing practices over the last couple of years. The competition for online space and dominance over the internet is going to expand further.

And as the demand rises for top advertising spots, the prices for online advertising will also increase. While some marketers believe that PPC will die in the coming years, there will be more optimized advertisement alternatives ruling the web.

 

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.