Every website needs to have a “health check” to make sure that it is performing at its best.
There can be many factors that hinder your website’s performance and looking through the website, in detail, can help you find these issues and enable you to fix them.
But what if you don’t have the time to go through your website with a fine-tooth comb? Well, below are the most important factors to double-check on your site:
On-Page Audit
Optimized Meta Data
The most important thing to have correctly optimized on each of your webpages is your title tag. This is what signals to Google what to try and rank the webpages for, and acts as a description of the webpages. The title tag needs to be unique on each page and have both relevant keywords and locations included. The Meta description also needs to be unique for each page and, whilst it technically does not contribute to your search rankings, if optimized correctly it can help the click through rate to your website.
Duplicate Content
Google likes to present websites with unique valuable content to their users. Try copying and pasting some of your content, from each page, into Google and see if any other sites are using the same content. If other sites are indeed using the same content as you, you might want to think about altering your own content.
Investing in some time or a copywriter to re-write these pages for you will only go to help the performance of your website in the long-run!
Contact Information
Very much an obvious one! Some questions to ask yourself; Can users easily find our address and phone number? Is it available on every page? If users are struggling to find your address or phone number on your website they will likely go elsewhere.
Off-Page Audit
Google My Business
Have you claimed your Google My Business listing? And has it been optimized? If you do not have a Google My Business listing you are missing out on some important traffic.
Citation Audit
Are the mentions of your business correct around the web? Do they have the correct business name, address and phone number (NAP)? And are they in the correct format? Google can be very picky when it comes to mentions of a business on other websites. If the NAP on these websites is not the same, these mentions might not be helping your SEO efforts.
Link Analysis
Link building can be difficult, and so can analyzing the links the website has gained. Gone are the days of posting a link on every website you can, Google now have harsh penalties for people still practicing this method……and for those that might have done it in the past! Understanding the quality of the links that go to your website, and disavowing those that might be causing you trouble or are potentially going to, is vital!
We have a range of Website Audit tools that we use to understand any issues your website might have. If you would like a Webscan of your website and Competitor Analysis report with 5 of your competitions, please feel free to give Dolapo a call on 08188159698.
