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Topic: Business Strategy

Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
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Why Nigerian Businesses Need the Right WebsiteWhy Nigerian Businesses Need the Right Website
Why Nigerian Businesses Need the Right Website
In today’s digital economy, your website is more than a brochure, it’s your primary business tool....
Read Article
choosing-the-right-color-for-your-website
Choosing the Right Color for your Website
85% of shoppers base their product purchasing decision on the product’s color. Looking for a way to increase...
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Basic Elements of A Social Media Strategy That Boosts Engagement, Leads & Sales
An essential aspect of success at anything is putting a strategy in place. A planned course of action,...

Most Popular Articles About Business StrategyContent Marketing

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Online tools
5 Online Tools That Will Help Improve Your Business Efficiency
Do you know that many online tools can make your work easier and increase sales? Some tools are very...
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corporate events Ngozi Odukwe wsiaxon.com
How to Solve the Biggest Problems with Corporate Events
A myth that corporate events can never go flawless needs to be debunked. We could go on and on to analyze...
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Facebook engagement strategy Ngozi Odukwe wsiaxon.com
13 Simple Tips to Improve Your Facebook Engagement
Have you wondered why some of your Facebook posts generate so many comments and others don’t? Or thought...
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Marketing lessons Ngozi Odukwe wsiaxon.com
Wishes are Horses and Merchants are Riding
Several years ago, I was introduced to a business where I would receive monthly interests on my seed...
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staff reward ideas Ngozi Odukwe wsiaxon.com
10 Common Misconceptions About Employee Motivation
Elated to share today is this amazing secret on how employers can get smarter with employee motivation. Before...
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digital marketing for a successful business Ngozi Odukwe wsiaxon.com
5 Questions To Ask Before Engaging A Digital Marketing Consultant
Organizations utilize online marketing for better returns on investment. While some have had it all successful...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.