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Topic: Marketing Automation

Conversational marketing, A game changer.
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
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Conversational marketing, A game changer.
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
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Using Marketing Automation to Build a Steady Flow of Leads for Your Business
Using Marketing Automation to Build a Steady Flow of Leads for Your Business
For those not familiar with marketing automation, this is a method of using software (and tactics) to...
smartech marketing automation
Top 10 considerations for Agencies when choosing a Marketing Automation platform
When it comes to picking a marketing automation platform, it’s important to choose the right fit for...

Most Popular Articles About Digital marketing strategy

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7 Secrets of SMS Marketing that every Nigerian Business Should Know
7 Secrets of SMS Marketing that every Nigerian Business Should Know
7 Secrets of SMS Marketing that every Nigerian Business Should Know SMS marketing in Nigeria can be a...
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MARKETING AUTOMATION: ALL THE MARKETERS ARE DOING IT!
Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns....
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marketing automation
Marketing Automation at Work - Referral Campaigns
The most honest marketers around will tell you that ultimately, referrals lead to the highest conversion...
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Marketing Automation can Supercharge your business
Marketing Automation can Supercharge your business
What you can do with Marketing Automation Track and Respond to Customer Buying Signals Customers exhibit...
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personalization in marketing automation
Marketing Automation: How data driven personalization drives results
Here is a profile of your middle class customer in the Nigerian market today.Spends 40% of their hours...
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MARKETING AUTOMATION FOR LEADS AND SALES
Marketing Automation for Leads and Sales
The ultimate goal for your online marketing is to generate more leads and convert them into paying customers. A...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.