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Topic: Inbound Marketing

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Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
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Imgae of a black person viewing a pr article on
Why Digital PR Is the Future of Scalable Link Building
When most people hear Digital PR, they think of media mentions, press releases, or brand visibility and...
Read Article
influencer marketing strategy in nigeria
Influencer Marketing a Fundamental Marketing Strategy for Nigerian Brands
Influencer marketing did not just sprout up yesterday, it’s been alive since brands have existed....
Inbound Marketing Series Part 4: Content types and how to promote them
We’ve said it before, content is the centerpiece to any good Inbound Marketing Strategy. In our last...

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inbound marketing strategy
Inbound Marketing Series Part 3: Creating a Strategy
Now that we have learned the basics of inbound marketing and the benefits of it, now it’s time that we...
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inbound marketing benefits
Inbound Marketing Series Part 2: The Benefits
In the second part of my Inbound Marketing Series, we learn about how Inbound Marketing can benefit your...
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Inbound Marketing
Inbound Marketing Series Part 1: The Basics
Inbound Marketing Inbound Marketing is a strategy that is developed to drive customers to your business....
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Inbound Marketing
Improve Customer Engagement with Inbound Marketing
It is harder than ever to stand out in your Marketplace. Inbound Marketing helps you stand out because...
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inbound marketing
How Inbound Marketing Saves You Money
It’s great that we, as marketers, know how and why inbound marketing saves us money, but as a writer...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.