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Topic: content strategy

Refreshing your Content Strategy
Content Marketing
Refreshing your Content Strategy for Maximum Effectiveness
January 19, 2023
| 5 minutes to read
Having a solid content strategy is important for every business owner. Whether you are creating...
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Refreshing your Content Strategy
Content Marketing
Refreshing your Content Strategy for Maximum Effectiveness
January 19, 2023
| 5 minutes to read
Having a solid content strategy is important for every business owner. Whether you are creating...
Read Article
SEO Copywriting
Content Marketing
SEO copywriting 101: How To Write Website Content for Customers & Algorithms.
April 16, 2021
| 12 minutes to read
WSI Digital marketing copywriter, Ohimai Ojeikere, gives you a better understanding of SEO copywriting...
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social media marketing
Content Marketing
How To Improve Your Social Media Presence As A Small Business
February 14, 2020
| 4 minutes to read
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
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Most Popular Articles About Content MarketingDigital marketing strategy

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Creating SEO-friendly content for your website
Content Marketing
Tips On How To Create SEO-Friendly Content On Your Website
November 04, 2019
| 4 minutes to read
  You don’t have to shun out content for writing’s sake if you really want to make money...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.