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Topic: ecommerce

Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
ecommerce
Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
April 03, 2017
| 5 minutes to read
The battle of Konga vs Jumia has begun. As the Nigerian ecommerce game becomes ever more competitive,...
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Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
ecommerce
Konga Vs Jumia: Who wins the Nigerian Ecommerce Debate?
April 03, 2017
| 5 minutes to read
The battle of Konga vs Jumia has begun. As the Nigerian ecommerce game becomes ever more competitive,...
Read Article
Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business.
Social Media
Social Media Checklist For Your Ecommerce Store in Nigeria
March 31, 2017
| 2 minutes to read
Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your...
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N5000 Traffic Plan For Nigerian Ecommerce Businesses
ecommerce
N5000 Traffic Plan For Nigerian Ecommerce Businesses
March 22, 2017
| 5 minutes to read
Scale your Nigerian Ecommerce Business with the N5000/ Day Traffic Plan   Internet marketing is...
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Most Popular Articles About ecommerce

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11 Core Elements Needed to Increase Your Ecommerce Sales
Uncategorised
11 Core Elements Needed to Increase Your Ecommerce Sales
March 07, 2017
| 8 minutes to read
In the previous post, find the link here: Growing Your Nigerian Ecommerce Website to Make Sales, we talked...
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Growing Your Nigerian Ecommerce Website to Make Sales
ecommerce
Growing Your Nigerian Ecommerce Website to Make Sales
February 28, 2017
| 6 minutes to read
Every customer that visits your ecommerce platform is coming with certain questions in his mind. He has...
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Building a Successful Ecommerce Business in Nigeria
Uncategorised
Building a Successful Ecommerce Business in Nigeria
September 20, 2016
| 5 minutes to read
Ecommerce Giants in Nigeria such as Jumia.com.ng and konga.com have a large amount of market share when...
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Web development, ecommerce
ecommerce
Web Development: Delivering exceptional ecommerce experience in Nigeria
April 23, 2016
| 3 minutes to read
Before reading this post make sure you’ve read: Part 1 – Delivering Exceptional E-Commerce...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.