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Topic: Google Analytics

Online tools
Business Strategy
5 Online Tools That Will Help Improve Your Business Efficiency
July 04, 2019
| 3 minutes to read
Do you know that many online tools can make your work easier and increase sales? Some tools are very...
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Online tools
Business Strategy
5 Online Tools That Will Help Improve Your Business Efficiency
July 04, 2019
| 3 minutes to read
Do you know that many online tools can make your work easier and increase sales? Some tools are very...
Read Article
Boosting Your Web Traffic in Nigeria in 2017
Uncategorised
Boosting Your Web Traffic in Nigeria in 2017
January 18, 2017
| 3 minutes to read
Imagine the possibility of increasing traffic without spending a dime on online marketing. 2017 is going...
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Social Media Analytics: Six Tools That Will Automate Your Business
ecommerce
Social Media Analytics: Six Tools That Will Automate Your Business
October 26, 2016
| 4 minutes to read
To understand your social media presence in Nigeria for growth of your audience, it’s important...
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Most Popular Articles About Business StrategyDigital Marketing Trends

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Google Analytics Goal Setting
Marketing
Google Analytics Goal Setting: A Guide For Nigerian Businesses
September 06, 2016
| 7 minutes to read
Many Nigerian small businesses have no idea how they track their online statistics, most people just...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.