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Topic: Lead Generation

Conversational marketing, A game changer.
Digital marketing strategy
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
April 28, 2022
| 8 minutes to read
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
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Conversational marketing, A game changer.
Digital marketing strategy
Conversational Marketing, Chatbots, and Unique Customer Experience: A Game Changer!
April 28, 2022
| 8 minutes to read
Introduction Not too far ago, artificial intelligence was an ambitious notion with many doubters. However,...
Read Article
Digital Marketing to Expand Business Opportunities and Sales Growth
Online Reputation Management
Top Five SEO Tools To Generate More Leads In 2020
December 17, 2019
| 3 minutes to read
Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There...
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The Mobile marketing guidelines for acquiring and cultivating B2B clients
Mobile Marketing
The Mobile marketing guidelines for acquiring and cultivating B2B clients
November 15, 2017
| 6 minutes to read
Most Nigerian business owners understand the principle of cultivating relationships offline, it’s...
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Most Popular Articles About Digital marketing strategy

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Lead Generation
Lead Generation
30 things that will help you generate more Leads fast
May 31, 2017
| 2 minutes to read
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.