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Topic: Remarketing

Remarketing
Uncategorised
How to Leverage your existing Advertising Dollars through “Remarketing”
March 10, 2017
| 2 minutes to read
Conventional wisdom is that your best customer is the one you are talking with at any given time. Why?...
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Remarketing
Uncategorised
How to Leverage your existing Advertising Dollars through “Remarketing”
March 10, 2017
| 2 minutes to read
Conventional wisdom is that your best customer is the one you are talking with at any given time. Why?...
Read Article
remarketing
Business Strategy
REMARKETING: 4 good reasons to consider
September 14, 2016
| 4 minutes to read
Remarketing is using online display advertising to retarget visitors who have left your website to browse...
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Digital Advertising to expand your reach
Advertising
Digital Advertising to expand your Reach
June 16, 2016
| 5 minutes to read
The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today,...
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The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.