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Topic: seo

What SEO does for Nigerian Businesses
Search Engine Optimisation
SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
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What SEO does for Nigerian Businesses
Search Engine Optimisation
SEO for Banking and Financial Services to Boost Online Presence
June 30, 2023
| 10 minutes to read
In today’s digital age, establishing a strong online presence is essential for the success of any...
Read Article
SEO and PPC for businesses
Search Engine Optimisation
SEO and PPC: Which is Better for Small Businesses in Nigeria
May 25, 2023
| 12 minutes to read
The ongoing debate between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) rages on, with small...
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SEO Strategies for Fintech Companies
Search Engine Optimisation
5 Must-Have SEO Strategies for Fintech Companies in Nigeria
March 11, 2023
| 21 minutes to read
In today’s digital age, having a strong online presence is essential for any business to thrive....
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Most Popular Articles About Search Engine Optimisation

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Website Maintenance is Critical For Your Business
Search Engine Optimisation
Why Website Maintenance is Critical For Your Business
February 01, 2023
| 6 minutes to read
Everybody is conversant with the saying, “first impressions last!”In today’s constantly evolving digital...
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SEO Copywriting
Content Marketing
SEO copywriting 101: How To Write Website Content for Customers & Algorithms.
April 16, 2021
| 12 minutes to read
WSI Digital marketing copywriter, Ohimai Ojeikere, gives you a better understanding of SEO copywriting...
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Digital Marketing Trends
Digital Marketing Trends
6 Digital Marketing Trends In 2020
January 07, 2020
| 4 minutes to read
Last year was a busy year for we marketers. Most of us had to try new different things to get profitable...
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Digital Marketing to Expand Business Opportunities and Sales Growth
Online Reputation Management
Top Five SEO Tools To Generate More Leads In 2020
December 17, 2019
| 3 minutes to read
Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There...
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Inbound Marketing PPC
Digital marketing strategy
How To Use PPC To Drive More SEO Traffic To Your Website
November 18, 2019
| 3 minutes to read
PPC campaigns are a great way of driving quick results but its not the only way digital marketers can...
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Creating SEO-friendly content for your website
Content Marketing
Tips On How To Create SEO-Friendly Content On Your Website
November 04, 2019
| 4 minutes to read
  You don’t have to shun out content for writing’s sake if you really want to make money...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.