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Topic: Content

Content marketing
Uncategorised
How to Create a Content Marketing Strategy That Converts
March 04, 2020
| 2 minutes to read
Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you...
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Content marketing
Uncategorised
How to Create a Content Marketing Strategy That Converts
March 04, 2020
| 2 minutes to read
Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you...
Read Article
Call-to-action
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5 Tips To Help You Optimize Effective Call-To-Action
January 07, 2020
| 4 minutes to read
A new year is here and you need to up your game to achieve your desired goal. You shouldn’t be...
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Digital Marketing Trends
Digital Marketing Trends
6 Digital Marketing Trends In 2020
January 07, 2020
| 4 minutes to read
Last year was a busy year for we marketers. Most of us had to try new different things to get profitable...
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Creating SEO-friendly content for your website
Content Marketing
Tips On How To Create SEO-Friendly Content On Your Website
November 04, 2019
| 4 minutes to read
  You don’t have to shun out content for writing’s sake if you really want to make money...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.