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Topic: marketing

5 Most Annoying Trends in Web Design to Avoid in Your Website
Uncategorised
5 Ways To Grow Your Business Through Website
February 24, 2020
| 4 minutes to read
How would you feel increasing your profit by 500% within the next three months? Excited right…....
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5 Most Annoying Trends in Web Design to Avoid in Your Website
Uncategorised
5 Ways To Grow Your Business Through Website
February 24, 2020
| 4 minutes to read
How would you feel increasing your profit by 500% within the next three months? Excited right…....
Read Article
Call-to-action
Uncategorised
5 Tips To Help You Optimize Effective Call-To-Action
January 07, 2020
| 4 minutes to read
A new year is here and you need to up your game to achieve your desired goal. You shouldn’t be...
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Why marketing is an investment, not an expense
Marketing
Why Marketing is an Investment, not an Expense
July 05, 2017
| 4 minutes to read
Marketing is the act of persuading people to buy a product or service. Often, businesses need to convince...
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Most Popular Articles About Business Strategy

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Social Media Analytics: Six Tools That Will Automate Your Business
ecommerce
Social Media Analytics: Six Tools That Will Automate Your Business
October 26, 2016
| 4 minutes to read
To understand your social media presence in Nigeria for growth of your audience, it’s important...
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Blogging strategies to improve your blog
Uncategorised
Blogging strategies to improve your blog
October 10, 2016
| 4 minutes to read
Blogging is an incredible way for your company to generate organic traffic back to your website, by ensuring...
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Forum Community: Growing an engaging community
Business Strategy
Forum Community: Growing an engaging community
October 04, 2016
| 4 minutes to read
Building a community or forum is a great way to generate user content and build a business with a strong...
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Brand awareness and SEO practices for insurance corporations
Uncategorised
Brand awareness and SEO practices for insurance corporations
June 22, 2016
| 6 minutes to read
You know the possibility of someone buying from you without knowing you exist, absolutely ZERO. Before...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.