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Topic: Social Media Marketing

Digital Marketing in the Nigerian Banking Industry
Digital marketing strategy
Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
September 29, 2023
| 5 minutes to read
In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
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Digital Marketing in the Nigerian Banking Industry
Digital marketing strategy
Digital Marketing in Nigerian Banks: Powering Growth from Clicks to Conversions
September 29, 2023
| 5 minutes to read
In the ever-evolving landscape of Nigerian banks, the synergy between digital marketing and growth has...
Read Article
User-Generated Content
Social Media
10 Ways to Boost Social Media Engagement with User-Generated Content.
May 11, 2023
| 10 minutes to read
The era of User-Generated content is upon us! It has become a phenomenon that has disrupted the world...
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Digital Marketing Mistakes FinTech Startups Make
Digital marketing strategy
The Biggest Digital Marketing Mistakes FinTech Startups Make and How to Fix Them
March 14, 2023
| 7 minutes to read
The landscape of financial technology (FinTech) is constantly growing, especially in Nigeria. Startups...
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Mistakes Social Media Marketers Make
Social Media
5 Mistakes Social Media Marketers Make
February 02, 2023
| 5 minutes to read
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
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Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
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Reason why marketing campaign failed
Advertising
6 Reasons Why Your Marketing Campaign Failed
January 16, 2020
| 4 minutes to read
Do you think you’ve been doing your marketing campaign the right way but you haven’t been...
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Ultimate Guide to Facebook Adverts that Converts
Advertising
Marketing With Facebook Video
November 22, 2019
| 2 minutes to read
Video allows you to connect with prospects and customers on an intimate level. Facebook amplifies that...
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5 DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST
Digital marketing strategy
Five Social Media Marketing Strategies That Work And Convert
November 08, 2019
| 6 minutes to read
Marketing on social media is quite different from traditional marketing. In 2018 alone, $74 billion were...
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Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your ecommerce business is important towards growing a proper social media strategy for your nigerian business.
Social Media
Social Media Checklist For Your Ecommerce Store in Nigeria
March 31, 2017
| 2 minutes to read
Social Media Checklist For Your Ecommerce Store in Nigeria Creating a social media checklist for your...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.