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Topic: social media

Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
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Social media marketing
Social Media
Social Media Marketing 101: Driving more Leads Through Social Media
April 15, 2021
| 11 minutes to read
Grace Odofin and Olamiju Oladele are Social Media Marketers at WSI Axon. In their webinar, they explained...
Read Article
5 Most Annoying Trends in Web Design to Avoid in Your Website
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5 Ways To Grow Your Business Through Website
February 24, 2020
| 4 minutes to read
How would you feel increasing your profit by 500% within the next three months? Excited right…....
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5 DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS FAST
Digital marketing strategy
Five Social Media Marketing Strategies That Work And Convert
November 08, 2019
| 6 minutes to read
Marketing on social media is quite different from traditional marketing. In 2018 alone, $74 billion were...
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Social Media
Social Media explained for Real People with Real Jobs
March 07, 2017
| 2 minutes to read
It’s 2017, yet many small and medium sized businesses are still dismissing “social websites” as either...
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Creating a Social Media Strategy in 2017 From Scratch
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Creating a Social Media Strategy in 2017 From Scratch
January 20, 2017
| 4 minutes to read
Creating a social media strategy for your business is important towards growing a valuable brand on the...
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Guerrilla Marketing Techniques To Market Your Events
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Guerrilla Marketing Techniques To Market Your Events
January 13, 2017
| 4 minutes to read
Guerrilla marketing are low cost options that enable a brand make become memorable and visible without...
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SOCIAL MEDIA AUTOMATION
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SOCIAL MEDIA AUTOMATION: SNIPLY TO AUTOMATE YOUR CONTENT MARKETING
August 19, 2016
| 4 minutes to read
In social media automation, content is king. No one disputes that, in today’s world the person who wins...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.