Menu Close

Topic: business marketing

social media marketing
How To Improve Your Social Media Presence As A Small Business
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
Read Article
social media marketing
How To Improve Your Social Media Presence As A Small Business
In such a digitally-driven era, opting out of having an active presence on social media is no longer...
Read Article
Affiliate Marketing in Nigeria That Works For your Business
Affiliate Marketing in Nigeria That Works For your Business
It used to be that everything was done on the computer, but now, with the introduction of mobile technology...
Complete Actionable Marketing Tactics to Drive Sales in Nigeria
Complete Actionable Marketing Tactics to Drive Sales in Nigeria
Are you looking at increasing traffic and sales o your business and online store? Well, if you’re...

Most Popular Articles About Content MarketingDigital marketing strategyMarketingSocial Media

9 Marketing Strategies for Real Estate Businesses in Nigeria
9 Marketing Strategies for Real Estate Businesses in Nigeria
9 Marketing Strategies for Real Estate Businesses in Nigeria
To be successful at marketing real estate in Nigeria (specifically commercial real estate), there is...
Read Article
Instagram Marketing Techniques to Grow your Nigerian Business
Instagram Marketing Techniques to Grow your Nigerian Business
Instagram is one of the fastest growing social media platforms, it’s not facebook, it’s more...
Read Article

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.