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Topic: Email marketing

Email Marketing for Fintech Companies
Email Marketing
The Dos and Don’ts of Email Marketing for Fintech Companies
March 19, 2023
| 17 minutes to read
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
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Email Marketing for Fintech Companies
Email Marketing
The Dos and Don’ts of Email Marketing for Fintech Companies
March 19, 2023
| 17 minutes to read
It’s no news that the fintech industry is bringing in huge innovations at an accelerated rate. For instance,...
Read Article
Writing Better Emails
Email Marketing
23 Tips For Writing Better Emails In Your Email Marketing Campaigns
January 23, 2023
| 14 minutes to read
Whether you are a marketer who is looking at writing better emails, growing your email list, and increasing...
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How to make Email Marketing work
Email Marketing
How to make Email Marketing work: A comprehensive user guide
November 05, 2021
| 12 minutes to read
Many companies and businesses have not fully understood how to make email marketing work in their business....
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Most Popular Articles About Email Marketing

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Ecommerce Email Marketing
Email Marketing
A GUIDE TO ECOMMERCE EMAIL MARKETING
September 29, 2021
| 4 minutes to read
Ecommerce email marketing is a critical part of any business. What are customer’s expectations...
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Digital Marketing Trends
Digital Marketing Trends
6 Digital Marketing Trends In 2020
January 07, 2020
| 4 minutes to read
Last year was a busy year for we marketers. Most of us had to try new different things to get profitable...
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Email Marketing Tips
Content Marketing
10 Best Email Marketing Tips For Sales
November 12, 2019
| 3 minutes to read
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one...
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Ecommerce Email Marketing Principles for Nigerian businesses
ecommerce
Ecommerce Email Marketing Principles for Nigerian businesses
March 31, 2017
| 5 minutes to read
The best ecommerce email marketing principles all together in one post Ecommerce and email marketing...
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Best email subject headlines
Email Marketing
Compilation of the 50+ best email subject headlines
March 28, 2017
| 5 minutes to read
Email Headlines are essential for your email to get noticed. Here at the agency, we’ve learned...
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The Evolution of Content Marketing in 2017
Uncategorised
The Evolution of Content Marketing in 2017
November 23, 2016
| 5 minutes to read
Content marketing is evolving to become more custom made for each specific type of consumer. In the past...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.