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Topic: Content Marketing

Enhance Customer Engagement
Content Marketing
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
May 30, 2023
| 11 minutes to read
In a world driven by technological advancements and digital transformations, the financial technology...
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Enhance Customer Engagement
Content Marketing
4 Content Marketing Strategies to Boost Customer Engagement in the Fintech Industry
May 30, 2023
| 11 minutes to read
In a world driven by technological advancements and digital transformations, the financial technology...
Read Article
Content Marketing Plan for Your Bank
Content Marketing
Creating a Winning Content Marketing Plan for Your Bank: Best Practices
March 21, 2023
| 15 minutes to read
What do banks and Netflix have in common? They both rely on the power of engaging content to attract...
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Mobile Content Marketing
Content Marketing
Mobile Content Marketing: 7 strategies for 2023
February 17, 2023
| 10 minutes to read
In the race for audience and growth, mobile content marketing will continue to be one of the top trends...
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Most Popular Articles About Content Marketing

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Why Copywriters are still important
Content Marketing
Why Copywriters are still important to your Fintech Brand Amidst the AI Revolution
February 15, 2023
| 5 minutes to read
The rise of artificial intelligence (AI) has changed the way we think about marketing and communication....
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Mistakes Social Media Marketers Make
Social Media
5 Mistakes Social Media Marketers Make
February 02, 2023
| 5 minutes to read
Increased brand awareness was cited as the primary goal of social media marketing by 90% of the firms...
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Defining and Clarifying Your Value Proposition In Your Copy Headline
Competitive Analysis
Defining and Clarifying Your Value Proposition In Your Copy Headline
January 31, 2023
| 2 minutes to read
Creating a headline that communicates your value proposition is a key part of any successful marketing...
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Create Content for Customer Problems
Content Marketing
How to Create Content Around your Customers' Core Problems
January 18, 2023
| 6 minutes to read
You are probably aware that your target audience is fed up with your ads and sales content, which is...
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Content marketing
Uncategorised
How to Create a Content Marketing Strategy That Converts
March 04, 2020
| 2 minutes to read
Consumers convert when they’re ready. It’s that simple. But a content marketing strategy enables you...
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Reason why marketing campaign failed
Advertising
6 Reasons Why Your Marketing Campaign Failed
January 16, 2020
| 4 minutes to read
Do you think you’ve been doing your marketing campaign the right way but you haven’t been...
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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.

Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.